You’ve decided that today is the day you’re going venture into using Facebook for business and you want to know how to make your own Facebook page. Great!
This article is a very detailed outline on how to help you understand each step of setting up a Business Facebook page. In the world today to grow social media presence is important and at an all-time high, especially with aggressive Facebook Marketing. Now a better time than any to start.
If you’re not sure where to start to create a business Facebook account and you need some step by step direction then you’re at the right place. Companies that use social media effectively are able to grow a community and increase sales.
If you already have a Facebook page and want to know how to better improve it then you can read:
If you’d like you can also watch this YouTube video if you’re more of a visual learner to help get you through the steps:
Let’s get started:
Step 1: Log into Facebook
If you don’t already have a personal Facebook page then you can do so by logging in at http://www.facebook.com. Even if you don’t wish to create a personal page just create a business Facebook page since that’s your main priority.
Once you’ve logged in ensure that you use an email that you can have ready access to in case you need to make any important changes or password changes. Once you created the page it will be “tied” to your personal page but will not affect each other. No one can see your personal information on your business Facebook page unless you manually place it there.
Step 2: Creating a Page While Logged in as your profile
You can go to www.facebook.com/pages/create.php. From here you can decide which main category fit your business or cause. For example, if you select Local business or Place then Facebook will set up your page in a way that it will be a “place” that people can visit and check into.
Click on “one” of the boxes to select the main category, you can also browse sub-categories that come with each main category to see the right fit for your business.
Step 3: Choose your business category from the drop-down menu
Most of the selections that are presented may not be spot on, but try to pick one that is as close to what your brand/business stands for. You can change your page’s category any number of times.
Local Business or Place
Only choose the local business or place only if you have a physical address where your customers can visit and do business with you. This is so that your customers can check in when they visit your place. This can come in handy when going over data on how to drive more foot traffic to your store or Facebook page.
Company, Organization or Institution category
If this page represents what you want your page to represent a business that has an online store or physical store.
Brand or Product
This is a great option you don’t have a physical store or if you’re going to sell a product or service. For example Shea Moisture or Consultation services.
Artist, Band or Public Figure
This category speaks for itself. It’s also great for political or a celebrity (real or fictional) that you want your page to represent. Examples “Harry Potter”, “ Rihanna” and “Barack Obama”
This category represents pages that are related to books, clubs, magazines, movies, music or sports. It can also be a good option if you have a nightclub or a host of random gathering events.
Cause or Community
If your page doesn’t fit under any of the above main categories (and subcategories), then choose Cause or Community as your page’s main category. However, look through the above options first to make sure that your page really doesn’t fit better under a different category.
Step 4: Select the Page Name
After you must enter your page name just under the Category menu. It’s important that you pick the right name from now so that your page is easily associated with your brand or company.
You can change your page’s name at any time, so don’t worry if you misspell or make a mistake.
Just ensure that you utilize the 70 Characters limit, but you must capitalize the first letter of the name (Facebook rules). Just keep in mind that if you decide to change your pages name that Facebook has to approve it’s changed before you see the changes reflected.
Then select the checkbox next to “I agree to Facebook Page Guidelines”, after reading of course. Then click the “Get Started” button.
Most Important Step…
Step 5: Add profile Image and Cover Image
Your Profile Image should be 180×180 pixels
Your Cover Image 851 pixels wide, 315 pixels tall
Step 6: Add Company Details
One the worst things that can happen to a customer is that when they finally do go on your Facebook page they can’t find the information or help that they need in. Where does that leave you, with either an unhappy customer or the loss of a potential customer? No one wants that. So make sure you have the following:
Your Facebook page should have all the updated and relevant contact information so that your customers and potential customers can stay in touch with you. You may be thinking that this is a no-brainer but you would be quite surprised how often big and small companies overlook this.
Always ensure that your email address, website and contact number ( or Skype number) is placed in your Facebook About Page.
Now that we have contact information down, next is the basic information that your customers visiting your Facebook page will need to know.
If you didn’t add enough details or want to add more you can go to your Facebook business page and do the following;
Step 7: Add call to action Button
customize this button with Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up or Watch Video. Each of these actions can be linked to a specific URL where the action can be completed.
Step 8: Don’t do the following…yet
Do Not Invite Your Email Contacts Yet. Do not do this until your Page is updated a bit more. Create your own email message instead and send it directly from whatever email service you use.
Facebook prompts you to share your first status update. Again, you can decide to do this now or skip it. It is a good idea to have many status updates on your timeline before you start inviting people to like your Page so they can see the types of things you are going to be sharing.
Step 9: Add Facebook App
If you have a Mail chimp account then you can allow Mail Chimp to be connected your facebook page. You can also connect or use other applications that can better your customer Facebook experience.
Search for the app you want to add to your Facebook page in the Search bar. Then Select the App’s page or select “App” on the top bar.
Now the last piece
Now that your business facebook page is up and ready remember that you can use it for the following:
Know Whose Who
You can learn more about who your target audience really is by having a Facebook page. In business, we have a good idea of who is your target audience, but sometimes we may have a target audience that we may be ignoring or need further details for. Facebook provides analytics and details on who interacts with your page.
I can’t emphasize enough:
Once your Facebook is up you need to do the following things should be kept in mind:
Build it..and They Will Come
Facebook creates a go-to place for your fans, audience, and clients to gather at one place to get not only all the essential information but grow as a community and help grow your brand.
Quality SEO for your Business
This means that it helps people find you faster and better online. Rather than having to search through links and old data. When you have a Facebook page for your business it shows up on the first page of Google and other search engines like Yahoo, Firefox, etc.
Beat the Competition
Most businesses are on Facebook if you’re not then you’re behind of the competition. Join Facebook and get to know your competition in more intimate details than ever before. Be ahead of the competition and get to know your competitor now.
Updated your Facebook Page
With a Facebook page, you can update all of your clients in one place. You can also inform a larger audience other than other clients. Hold Giveaway’s or Competitions that only potential clients can see or join. Facebook provides a wider branch and reach.
Increase Sales with Facebook
Facebook is not only for face value and being found easily. But you can sell your products or book meetings with potential and current clients on Facebook. Utilizing Facebook for your business can increase revenues and be a path to bring in revenue.
Now your business is on a journey to new social media discovers. Subscribe to our newsletter to get updates on how to improve, update and grow your brand’s social media.