When I was younger, I was always fascinated by movies that had lots of CIA work featured in it. I especially loved seeing them track down the bad guys with their highly specialized gadgets which always intrigued me. Unfortunately, I never became a cop or worked with the CIA, bummer, however,
Google Analytics is one of the tools I use that gets me to the closest thing I can be to an agent.
Google Analytics is a Google software (of course) that helps you to track traffic and gather data about the visitors to your website. Sounds like a great opportunity for not only your business but your website, if you ask me.
I recall my first time using the software and being able to see where the location of persons who visited my website. A tad bit sentimental I know, but I am just excited to share with you why you too need to have the Google Analytics experience and have the agent in you come alive.
Locate Where your Customers are From
Knowing where your customers are located may seem like a simple thing but is vital for your business. Google Analytics allows you to see where exactly the persons who visit are located. This information can be used to either help broaden your reach if it is not where you want it to be or to help maintain the audience you currently have. This will give you a heads-up on how to formulate your ad campaigns to keep and grow your clients.
Monitor SEO and KeyWords
Google Analytics is a great help to your websites’ SEO chances at being successful. Seeing that Google is the most popular search engine, analytics can provide you with the most effective keywords that you use on your website. The two go hand in hand.
You and Your Competition
I will stress this every time the word competition comes up, whatever you are doing or not doing to help boost your business, your rivals are doing it too. They are killing the SEO game, they are dominating the Digital Marketing world and they are monitoring their performance using Google Analytics. By knowing your statistics, you can know where you stand in the game and will not be blindsided by your competitors in the long run.
Social Media Benefits
I doubt that any business currently has less than three social media accounts. It is just unheard of in this day and age. Social media has a lot of benefits, but it takes time to ensure great results. Analytics gives you statistics on which social media your website is mentioned the most, letting you have a clear understanding of where you should target your campaign and the bulk of your social media budget. With Google Analytics you can know where to place a lot of time and energy for social advertising for your company.
Google Analytics is like the 007 agents of website tracking as it sees everything and knows everything when it comes to online traffic. You cannot go wrong with knowing and Google Analytics allows you to know.